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Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author, by Chuck Sambuchino
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Creating a platform isn't just beneficial--it's essential!
In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn:
- The definition of a platform--and why you should start building one now.
- How to harness the 12 Fundamental Principles of Platform.
- "Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues.
- How to develop a platform for nonfiction, fiction, and memoir.
- Sales Rank: #216246 in eBooks
- Published on: 2012-10-26
- Released on: 2012-10-26
- Format: Kindle eBook
Review
"A fascinating book...terrific; it's informative and fun to read." - Forbes.com
About the Author
Chuck Sambuchino is an editor for Writer's Digest Books and edits the Guide to Literary Agents. He is the author of books such as Formatting and Submitting Your Manuscript, 3rd Edition, and How to Survive a Garden Gnome Attack.
Most helpful customer reviews
29 of 30 people found the following review helpful.
Essential Guide for Authors
By Mark Koltko-Rivera
The reality is, writers today must be not only creative and credentialed, they must be their own one-person publicity and marketing departments, as well. I doubt that tuition covers this in many MFA programs, and I can testify that it never came up in my doctoral program in psychology, either. However, Sambuchino's book tells the writer of fiction or nonfiction how to fulfill these roles in the e-everything age, through building the writer's platform.
Sambuchino's style is clear and oriented to the practical. He deals comprehensively with the components of an author's platform; I had cause to rethink what the planks of my platform were/should be. I was particularly interested in the many mini-interviews with agents that pepper the book, speaking to platform issues. The author punctures illusions without apology but without an attitude of superiority, either. (Although he is so well-informed that his insight is, indeed, superior to that of most of us.) I found especially useful Sambuchino's guidelines for "how much platform is enough" (e.g., how much web traffic on a blog). I will certainly be using his advice to maximize the sales of my forthcoming books.
Have been waiting for months for this to come out, and I have not been disappointed. On the one hand, I am a trifle embarrassed, as I see from Sambuchino's book that my own platform-building efforts can use improvement. On the other hand, I now feel that I have a much better handle on how to go about improving my platform. Get this, use it, and you'll be pretty good at building your writer's platform.
One often reads of platform-building in terms of books yet to be published (indeed, often enough, yet to be _written_). However, authors of already-published books also will find much practical advice here. There is no inherent reason why the methods Sambuchino outlines cannot be applied to books one has already published. I have three books available now, and I plan to apply better platform-building to improve both these books' sales.
18 of 18 people found the following review helpful.
Selling books through social media contacts
By Jim Lester
It is a sad commentary on the state of the publishing industry in the 21st century that it is no longer enough to write a good book. Now it is also essential to build a "platform"--a series of personal connections numbering in the thousands on Facebook, Twitter, Linkedin and other social media outlets. A book author needs to blog on a regular basis and make as many public speaking appearances as possible. All of this is designed to subtly promote and sell a writer's books. And woe be to the author who tries to survive without a substantial platform.
This is the essential message of Chuck Sambuchino's book. And he makes a very persuasive case. Sambuchino contends that platform is not about blatant self-promotion but rather is all about building relationships one plank at a time. He argues that only by becoming a major electronic extrovert and putting yourself "out there" can an author hope to have any success irregardless of the quality of the book she has written. Apparently a website, a blog with a large readership, an e-newsletter and a social media presence on Facebook, Twitter, etc. are the minimum requirements for the modern writer.
I found the last section of the book, which includes a series of in-depth interviews with writers of various genres who have succeeded in building huge platforms to be be extremely helpful. Almost all of the interviewees, however, warn of the dangers of a writer spending too much time platform building and not enough time actually. . . writing. Sambuchino also argues that this trend is not going away anytime soon and points out that even prospective agents and editors now routinely google writers to check the size of their platform. Love it or hate it, this is the way of the world and Sambuchino's book offers a wealth of excellent advice as to how a writer can not only survive in this brave new world but actually thrive by platform building and social media smoozing.
33 of 38 people found the following review helpful.
How Does Social Media Help the Novelist?
By Linda Cargill
I like Chuck Sambuchino. I've listened to many of his lectures for Writer's Digest as he introduces a webinar. I've found them inspirational as well as full of information that a writer needs to find an agent and get published. But I'm disappointed with this latest book, Create Your Writer Platform: The Key to building an Audience. I agree that he tells you all about how New York has laid off all the publicists except for bestselling writers and how it's vital to promote your own book if you expect copies to sell. I agree he tells you all about blogging and social media. His style is clear and lucid. So what more did I expect when I bought the book on Kindle? I hoped he would explain how any of this is relevant to the novelist. Novels don't have target markets except as they fall into a genre such as mysteries, romances, science fiction, etc. You might be able to sell a gardening book in a garden center. You might be able to sign copies of your book on cruising in the book shop on deck 8 of the Queen Mary 2. But what can you do for a novel except sell it in a traditional brick and mortar store or online on Amazon.com? I'm still asking this question and Chuck Sambuchino hasn't answered it. What do you think?
by Linda Cargill, author of Key to Lawrence
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