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Disney Stories: Getting to Digital, by Newton Lee, Krystina Madej
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Disney Stories: Getting to Digital explores how Disney, the man and the company, used technological innovation to create characters and stories that engage audiences in many different media, in particular in Video Games and on the Internet.
Drawing on Disney films from the twenties and thirties, as well as the writings of historians, screenwriters and producers, Disney Stories: Getting to Digital explains how new film and animation techniques, many developed by Disney, worked together to evolve character and content development and produce entertaining stories that riveted audiences.
Through an insider’s perspective of Disney’s legendary creation process, the book closely examines how the Disney Company moved its stories into the digital world in the 1990s and the virtual, online communities of the 2000s. By embracing the digital era, Disney led storytelling and technological innovation by granting their audience the unique opportunity to take part in their creation process through their online games, including The Lion King Animated Story Book, Disney Blast and Toontown.
Disney Stories: Getting to Digital is intended for Disney fans and current practitioners looking to study the creation process of one of the most famous animation studios in existence. Professors teaching courses in new media, animation and interactive storytelling will also find this book a valuable asset.
- Sales Rank: #3224842 in eBooks
- Published on: 2012-04-26
- Released on: 2012-04-26
- Format: Kindle eBook
Review
An affectionate portrait of how 'the mouse' learned to use the mouse.
-- Alan Kay, President, Viewpoints Research Institute
From the Author
This is the first book in the "Getting to Digital" series. Some of the highlights are:
- Highlights how technological innovation made Disney's characters and stories more engaging for audiences
- Explores how Disney uses contemporary gaming and online environments to create interactive stories
- Presents an insider's look at the creation process for their digital games, including The Lion King Animated Story Book, Disney Blast and Toontown Online
From the Back Cover
None.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Disney, but much more!
By Carina Daniele
Disney Stories: Getting to Digital was both intriguing and filled with history. I was engaged and amazed by the knowledge and light this book shed on the digital world of Disney, but it had an even larger focus on the innovation of creating characters and stories that captivate an audience as a whole, which I found completely fascinating.
The booked talked about how Disney progressed not only digitally but also with analog and narrative. The digital aspect revolutionized and grew its popularity, it contributes greatly to the “Disney” we know and love today in more than one-way. However, something fascinating that I picked up on, was the tone of the writer when in discussion of digital media. Initially when first reading this book, I wondered about where the writer stood in contributing to this knowledge. How factual was what I was reading? When I soon found out that they had worked with Disney for sometime, I began to understand more where the perspective was coming from.
The writer; Newton Lee had been a key engineer for Walt Disney’s Internet group. His recollection of Disney when he was working there were the focus on this book entirely. It went in to full detail about subjects like web presence, software used and created by Disney, the development of websites and productions and much more! The book covers all aspects digital but in a way that keeps readers tied in. I have read books about media, digital revolution, computer technology, and such that can easily become dry with spiting out facts and sentences that make the read feel like a task and less of an enjoyment. It also cover’s the business side of things, the success within the industry, distribution and merchandising. We also read a bit about the theater to home transformation. When movies were only visible in theaters but then transformed to DVDs which allowed us to take that story home and watch it in the comfort of our PJs; not just once but as many times as we please. This book covers these aspects but keeps returning to the big picture of Disney itself, which is why it makes for an exciting read.
Being a filmmaker, I admire the books focus on storytelling and how it’s traveled. To break down all that we’ve evolved from to a simple word; Storytelling could not sum it up any better. Storytelling is a form of communication. It’s something us filmmakers constantly analyze in our heads; who is going to enjoy our story, who is actually going to watch it, is it going to spread, how will I communicate what I’ve made with others around me? Questions on questions could grow about the word storytelling. But it’s understood by this writer; that there is great importance in telling each other what we have made, what we believe in, and who we are through story telling. As the way we tell stories improves, the beauty in how we can communicate and get our points across, becomes more clear and more valued.
Overall, I am impressed with what I read. I understood the aspects where the digital world grew and its importance but I enjoyed the writer’s perspective on storytelling and the detail within how it was done at Disney. The history and innovative moves will keep you wanted to read more. I recommend this book to anyone as a wonderful addition to their list of books to read!
1 of 1 people found the following review helpful.
Disney's Adventure! -Nicholas Gooden
By Amazon Customer
The magic of Disney has been influencing children for decades and this book gives us a great behind the scenes look of how that magic was created. The histories behind these Disney stories are rich and full of detail. The conversion from analog to digital was the biggest change that they had to overcome. When they were successfully able to finish the conversion, it set a standard for visuals and story telling that DreamWorks and other animation companies had to catch up with later on. I found it fascinating how they worked as a team with some of the most talented individuals that the industry had to offer, to make amazing cartoons that kids hold close to their hearts. What was interesting to read was the idea of how the analog process worked. I also enjoyed learning about digitals transformation and its impact was greater than expected. This book covered all knowledge within the universe of technology and things from data to conversation from the beginning to end process. In this new age of animation and filmmaking we see amazing visuals because technology has evolved so much but Disney remembers that story comes first and foremost. They continue to deliver emotional stories, and to go in deeper on how these stories were put together, the book gives us a great insight. Newton Lee’s insight caught my eye especially and he gives a look behind doors that I never thought could be opened. Without the team the Walt Disney himself assembled, we wouldn’t have some of the most iconic stories that I grew up with. The author’s choice of words made this an easy and interesting read. The facts presented made me want to know more and more. The pacing was amazing because new facts were introduced that were relevant to each topic. I enjoyed the writer’s perception and opinions because I believe he wasn’t biased but realistic about the events that occurred during its history. It’s amazing that he was able to give us in inside scoop considering he’s experiences from working there. The conclusion I came to after reading this book was that the most important thing is storytelling. Stories are extremely important to society because they can teach children and even adults’ moral lessons in an entertaining way. They can make us feel and bring us close with our emotions. It can lead us in the right direction in life by bringing up what’s important in your life. Some stories such as Toy Story has had such a heavy impact on my life. It taught me what friendship and family were all about. It taught me that you can argue with your loved ones but you need to know how to solve and defuse the situation because it’s healthy. I recommend more readers part take in this book, it is fast to read yet packed with interesting topics. It will give you special knowledge in how these wonderful stories are created.
1 of 1 people found the following review helpful.
it made the book more intriguing and captivating to keep reading because it felt like a you were reading someone’s personal insi
By Amazon Customer
Disney historian or not this book is incredibly fascinating and intriguing. Not only focusing on the digital aspects of how Disney helped revolutionize, because of its popularity, the transition of adapting a feature length film to an interactive digital environment. It was also fascinating to read about how exactly Disney to this day still keeps a strong focus on telling and sharing stories and to hear Disney himself talk about the fundamentals of narratives.
Since this book was written by someone who personally knew and researched a lot about Disney, it made the book more intriguing and captivating to keep reading because it felt like a you were reading someone’s personal inside scoop on many things. Not to mention the perspective coming from a more current time era with advancing technology coming into play with upcoming projects. As well as getting to see the digital, more technical, perspective on addressing the changes and evolution Disney went through in game designs, computer graphics, and other integrated applications. What was specifically surprising to hear at first for some reason was to hear about the amount of freedom with artistic choice for Disney artists to choose whether or not a movie should be made in 2D, 3D,CGI, or real life.
From a film maker’s standpoint, the question “Why do we make such effort to share stories” is a constant question I think every narrative related artist should ask themselves every once in a while. This question being the common theme during the first few pages of the book made me think about how creativity and networking, not only within Disney’s tactics in business and entertainment, come hand in hand when it comes to being successful within any industry. Whether it ranges from digital design and screenplays to marketing distribution and merchandising, the essence of bringing a story from a theatre to the comfort of your home and spreading around your neighborhood lingers in countless of different ways.
“Stories are not the only way we make sense of the world however, they are also the fundamental way in which we communicate with each other: the way we tell each other what we’ve done, who we are, and what we believe in”. Beautifully said in my opinion and I one hundred percent agree. If it wasn’t for the foundation of storytelling descending from cave paintings and carvings we wouldn’t have this ever evolving mecca of news, stories, connections, and sense of communication between each other. Especially within social media today. Having the primary form of communication be deprived from almost no communication at all, pictures on a cave wall, should be considered to be one of earth’s most mind blowing concepts.
Overall, what impressed me the most about Disney Stories: Getting to Digital was getting to heart of understanding what the digital and traditional heart of storytelling meant around the Disney environment. Wonderful insight on the constantly experimenting, advancing, and collaboration within the Disney Corporation with excellent writing to go along with it. 100% would recommend.
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